Apps That Actually Make Sense to Your Users
We're a small Hong Kong studio focused on mobile app design. Not the flashy stuff—the kind that works. When people understand your app without hunting for help buttons, that's what we build.
Five Years of Watching Users Get Frustrated
Back in 2020, I watched a client's customer support team field the same questions hundreds of times a day. The app worked fine technically. But nobody could figure out where anything was.
That's when it clicked for me. Good design isn't about making things look pretty—it's about making them obvious. Since then, we've rebuilt interfaces for fintech apps, health platforms, and retail tools across Hong Kong and beyond.
We test with real people. Not focus groups or surveys—actual users tapping through prototypes while we watch where they hesitate. Those moments of confusion? That's where the real work happens.
How We Actually Work
No magic formulas here. Just a process that's evolved from watching what actually helps our clients ship better apps.
Understanding First
We spend the first week just learning your business. Who uses your app? What problems are they trying to solve at 7am on the MTR? What makes them close it in frustration?
Quick Iterations
Instead of waiting months for a big reveal, we show you rough prototypes within days. They're ugly at first. But they help us figure out what works before investing in polish.
Real User Testing
We bring in people who match your actual users—not our friends or colleagues. Then we watch them try to complete real tasks. Their struggles tell us exactly what needs fixing.
Projects That Taught Us Something
Every app we design changes how we think about the next one. Here are a couple recent examples where the initial challenges forced us to rethink our assumptions.
Financial Platform Redesign
A Hong Kong investment firm came to us mid-2024 because their app had everything users needed—buried under six different menus. Customers couldn't find basic account information without calling support.
We collapsed their navigation from 23 options down to 7 primary actions. Sounds simple, but it meant understanding which features people actually used daily versus once a year. Watching user testing sessions showed us that experienced investors wanted shortcuts, while newcomers needed guided paths.
Support calls about navigation dropped significantly. But more importantly, users started exploring features they didn't know existed—because now they could actually find them.
Healthcare Booking System
This one humbled us. A medical clinic network needed patients to book appointments through their app instead of overwhelming phone lines. We designed what we thought was a clean, straightforward flow.
Then we watched actual patients—many older adults—try to use it. They kept getting stuck at the insurance verification step. Not because it was complicated, but because we'd used terminology they didn't recognize.
Changing "policy verification" to "checking your coverage" and adding a simple explanation made all the difference. Sometimes the solution isn't redesigning—it's just speaking human.
Who You'll Work With
We're a tight team of designers and researchers based in Causeway Bay. Small enough that you'll talk to the same people from start to finish. No handoffs to junior teams halfway through.
Kasper Lindholm
Lead UX Designer
Spent eight years at a fintech startup before going independent. Still thinks the best design tool is a notebook and watching people struggle with prototypes.
Tavish O'Doherty
Mobile Interface Specialist
Obsessed with micro-interactions and animation timing. If a button doesn't feel right when you tap it, he'll spend hours adjusting the feedback by milliseconds.